Direct Selling

Direct Selling is the marketing and selling of products directly to consumers away from a fixed retail location. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. Textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.

Direct Selling Industry accounted for US$167 billion sales globally, through the activities of more than 6.2 crores independent sales representatives spread across 100 countries. The United States Of America Direct Selling Association (DSA) reported that in the year 2000, 55% of adult Americans had purchased goods or services from a direct selling representative and 20% reported that they are currently or had been in the past a direct selling representative. ''In India by 2025 direct selling industry will have an annual sale of Rs. 64,500 crore and 1.8 crore people will become distributors” as per the recent FICCI-KPMG report.

Consumers benefit from direct selling because of the convenience and service provided. Including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees. The other benefits of direct selling are the quality and quantity of information that can be exchanged. It is not constrained by either location or time. Potential customers can explain his need in depth and a sales presentation can be individually customized and the potential buyer can be thoroughly educated about the product being marketed through actual demonstration and personal involvement.

In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low with little or no required inventory or other cash commitments to begin with. Most direct selling associations around the world abides by a code of conduct towards a fair partnership, Direct selling is distinct from direct marketing because it is about individual sales agents reaching and dealing directly with clients. Direct marketing is about business organizations seeking a relationship with their customers without going through an agent/consultant or retail outlet.

"Wellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being." "It is a state of optimal well-being that is oriented toward maximizing an individual's potential." Wellness is much more than just a state of physical health. It also encompasses emotional stability, clear thinking, the ability to love, creates, embrace change, exercise intuition and experience a continuing sense of spirituality. Wellness is multidimensional. A popular model adopted by many university, corporate, and public health programs encompasses 6 dimensions:
  • Social
  • Occupational
  • Spiritual
  • Physical
  • Intellectual
  • Emotional
Holism - your health and well-being are the outcomes of the constant interaction between the several natural dimensions of life and wellness. Each dimension is interrelated with the others. The aim is to be conscious of yourself as a whole and complete person, living life as fully as possible.

Balance - while acknowledging the constantly changing nature of your life, you look to balance it by giving significant attention to each of the dimensions. The imbalance may possibly lead to chronic unhappiness.

Self-Responsibility - a well person owns up to his or her responsibility for health and happiness and does not allow others to take control over decisions he/she needs to make for him/herself. Self-responsibility presupposes self-awareness, Positive and Proactive - wellness requires primarily positive perspectives and values by which to live. It also requires a strong sense of purpose and conscious, deliberate action. We wish you well on your unique path to greater experiences of well-being, Health is a state of body. Wellness is a state of being.
IndusViva - The Five Star Opportunity
  • IndusViva is the first company in India which has got the K-VAT Registration under direct selling category. Viva Products are formulated and developed by Bio-Actives Japan Corp. Tokyo, as per the Japanese Standards, carries 100% money back guarantee and AYUSH Premium Certification.Viva's Income Plan is designed as per the Guidelines Issued by Govt. of India on 9th Sep. 2016. It is the most rewarding legitimate compensation plan in the world. At Viva we consider our Distributors as the most important asset of the company.
  • VibrantViva is the company owned & operated business education system, launched on 28th Sept. 2014 at Dubai. First of its kind by any Direct Selling company in India to ensure each and every Distributor is professionally trained and mentored in every step of their career in Viva.
Why We are the market leaders



Ethical business conduct of leaders is crucial for the successful building of distribution network as what a leader does & followed by his team mates. Although it is emphasized in the horizon of direct selling, till date the one who does so is not recognized. We feel that the role model leader’s recognition shall motivate others to follow that path. We recognize the VIVA ICON of the year every year. Who will be selected through a stringent procedure lead by competent persons from the open world.


To take decisions by keeping the ground realities, there is no better way than listening the distributor leaders. The Distributor Advisory Council contains 10 members out of which 9 are elected every year based on their earning in the previous calendar year. The DAC meeting shall be conducted not less than once in every quarter.


Kerala is the first Indian state to legalize direct selling. An Autonomous institute under Govt. of Kerala, Gulati Institute of Finance & Taxation is the only institute in India who provides a govt. certification for direct sellers. Attending their "Does & Don'ts of direct selling" training is mandatory for a distributor to carry out direct selling in Kerala.

Open A World Of Possibilities…
Vibrant VIVA is one of the fastest growing business education organization in the Asia-Pacific region. Powered by a group of young professionals who have a proven track record in the international community commerce industry. We are committed to create entrepreneurship spirit and capabilities among people which is the success secret of the current Information Technology era.
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Registered Office

  • IndusViva HealthSciences Pvt Ltd,
    World Trade Centre - 22nd Floor,
    Brigade Gateway, Malleswaram,
    Bangalore - 560055,
    Karnataka, India
  •   +91 8030232000 – 99
  •   +91 8071232020

About IndusViva International

IVIPL unites caring with natural resource exploration and research to make life better for people around the world. Across India IVPL & IVIPL field force work to explore.

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